Global beverage leader Pepsi has unveiled its new logo and visual identity in Nigeria, marking a major milestone that underscores the brand’s dedication to innovation, creativity, and cultural relevance.
To commemorate this launch, Pepsi created an impressive digital display, transforming two of Nigeria’s iconic landmarks—the National Theatre in Lagos and the Abuja City Gate. With stunning digital animations, the brand brought its new identity to life, featuring the iconic bottle emerging from the top of the Lagos landmark and the City Gate showcasing the new label.
In a statement, Marius Vorster, Marketing Director of PepsiCo West, East, and Central Africa (WECA), emphasized that this brand refresh is more than just a logo update—it signifies a new era for Pepsi. “By transforming iconic landmarks and creating captivating virtual experiences, we reaffirm our commitment to innovation, creativity, and deep cultural connections,” Vorster said.
Segun Ogunleye, General Manager of Marketing at Seven-Up Bottling Company, noted that the new logo aims to enhance brand distinction and deepen its influence and appeal among Nigerian consumers. The transformation of landmarks like the National Theatre and Abuja City Gate plays a significant role in this strategy.
The new logo features key design elements such as the Pepsi globe and wordmark, unified to emphasize the brand’s distinct identity. The modern, custom typeface reflects Pepsi’s confident and unapologetic mindset, capturing its strong connection to pop culture, music, lifestyle, and football.
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