Google Analytics is a powerful tool for tracking website traffic and user behaviour. You might have a website where you publish blog posts or even sell your products (an e-commerce site); with Google Analytics, you’ll know how many people click a particular link and how long they stay on your website.
Here’s a guide on how to set up and use Google Analytics for your personal or business use.
Set Up Google Analytics
You’ll need to create an account on Google Analytics and set up a property for your website. After you’ve done this, the next thing to do is install the tracking code on every site page. This way, you’ll be able to get feedback on each page’s activity.
Continue Your Account
You’ll need to set goals to measure your target objectives to see how far you’ve come. And if you have an e-commerce website, you must enable e-commerce tracking.
Learn All About The Key Metrics
Words like sessions, users, page views, bounce rate, average session duration, and so much more should be learned because you’ll often encounter these words when you’re using them.
Know All About Your Traffic Sources
You can use the acquisition reports to see where your website traffic is coming from. You can get organic search traffic from Google, direct traffic from link shares, and social traffic from any social media platform.
Track User Behaviour
You can use user behaviour to understand how users interact with your site and what you need to do between.
Know Your Audience
Google Analytics is also a great way to know your audience by understanding their demographics, interests, locations, etc.
We hope these steps help you to make more data-driven decisions and to meet your business goals by setting up a Google Analytics account.
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