Sprite’s Brand New Look With The Same Taste

The beloved lemon-lime beverage from The Coca-Cola Company, has unveiled a fresh new look to match its irresistibly delicious taste and we are loving the new look.

Building on the success of the 2022 launch of the Sprite ‘Heat Happens’ global platform, which encouraged people to ‘stay cool’ in tense moments, Sprite acknowledges the increasingly heated world we live in, especially for Gen Z-ers. By inviting people to enjoy a refreshing Sprite and keep their cool, the brand aims to provide a moment of respite in today’s high-pressure environment.

Keep an eye out for Sprite’s electrifying Cool New Drip campaign on various platforms, from TV and radio to digital billboards and social media. It’s everywhere you look!