If you are actively engaged in social media, it is likely you have come across various gimmicks from both influencers and everyday individuals promoting the recently released Barbie Movie. And here are three things you should learn from Barbie’s marketing strategy.
From a marketing perspective, Mattel didn’t simply adopt a specific marketing strategy; they embraced what could be seen as ‘Aggressive Marketing.’ Additionally, they successfully tapped into the power of ‘nostalgia’ to engage with their old audiences.
Three things you can adopt from Barbie’s Marketing Strategy as a Digital Marketing Professional:
1. Create a Buzz: Generate an intriguing level of suspense within your audience. Nobody dislikes a great teaser! For instance, they released the first two main characters of the movie before unveiling the actual plot.
2. Consistency is ‘King’ or ‘Key’ (whichever K works for you): See how they are literally painting the town and the streets of social media pink with branding? Even iconic celebrities are jumping on the trend, and that is the power of pure branding! Consistent branding will undoubtedly create a memorable experience for the audience
3. Strategic Partnership and Brilliant Target Marketing: The right partners will significantly influence your marketing reach. Even big brands like Burger King are incorporating the iconic Barbie color, pink, into their branding. However, we shouldn’t overlook the excitement and nostalgia that these branding efforts are evoking from their target audience. It’s the type of positivity every brand should adopt to propel their clients to take the necessary expected actions.
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