Instagram came up with reels a couple of years ago, and most people still haven’t gotten the hang of it or how to properly operate that feature. Well, Instagram Reels allows users to create and also discover short, entertaining videos which makes it perfect for business owners.
So below is a short guide on how to properly use this Instagram feature to grow your small business.
Know Your Audience
This is the first hack to master when it comes to business end content creation. You’ll need to identify your target audience. Knowing their preferences and interests will guide you in how to create content that they can easily relate to.
Keep Videos Short and Sweet
Instagram reels are designed for short form content (usually 15-40 seconds). So make sure you keep your videos short and entertaining, so it’s able to pass specific messages during that time.
Hop on Trends
Stay up to date with the latest trends and challenges on the app. When you show that you’re up to date, it would make more people want to follow you and help you connect with a broader audience.
Collaborate With Other Creators
This is another way to connect with a broader audience on the app. When you collaborate with other creators, you expand your reach and introduce your Reels to a new audience.
Use Hashtags and Captions
You can use relevant and popular hashtags to increase discoverability. Use compelling captions to draw individuals to your reels.
Consistency is Key
Don’t just start using this feature and stop all of a sudden. Make sure you keep at it and you can even maintain a consistent presence by having a posting schedule that you stick to. Doing this would keep your audience engaged.
Track Analytics
This is how you know how well your Reels are doing on the app. Keep your eyes on the views, likes, shares, comments and what not to help you build a better strategy and produce better content in the long run.
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