Your brand or product needs to have character in other to be considered worthy of attention and standing out. Standing out with strategy requires more than just a flashy logo, or catchy slogan.
To truly captivate your audience, you need to infuse your marketing strategy with personality and character. Here’s how to do it:
Define Your Brand Persona
Before you infuse character into your marketing strategy, you’ll need to define your brand persona. Ask yourself: What values does my brand stand for? What tone of voice best represents us? Are we playful, authoritative, or compassionate? And then match the colours of your brand to that answer. Once you know your brand persona, every other thing is easy.
Humanise Your Content
People connect with people, not faceless corporations. Humanise your content by using real-life stories from people and testimonials. You can even do behind-the-scenes yourself packing a product and showcasing the human side of your brand.
Be Authentic
Authenticity breeds trust, and trust is the foundation of any successful relationship even an online relationship between your brand and followers. Avoid using overly salesy language, instead focus on actually providing value.
Use Humour
Laughter is the best medicine and the best way to get people to take a second look at your brand. So use humour to boost your marketing tactic to humanise your brand.
Stay Consistent
Consistency is key when infusing character into your marketing strategy. Make sure that your brand voice, messaging, and visual identity have a consistent strategy across all social media platforms. Consistency breeds familiarity, trust, and loyalty, helping you build a strong and recognisable brand presence.
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