Content creation is not a born talent, it takes practice and learning from the best. I won’t say I’m an expert either but I’m willing to share with you some few things I’ve picked on my way as I journeyed as a content creator. So how do you create content that resonates with people?
Let’s get into it right?
- Know Your Audience
Are you targeting Lagosians, Ibadan folks, or people from Kano? Understanding the local context and the different niches of your Nigerian audience is key. What resonates with a Yoruba audience might not tick the same boxes for a Hausa or Igbo one.
You can take a page out of Toke Makinwa‘s book. She’s a master at creating content that resonates with her followers. From lifestyle tips to motivational content, Toke Makinwa knows how to connect with her audience on a personal level.
- Embrace The Power Of Pidgin English
Injecting Pidgin phrases, expressions, and humor into your content can give it that unmistakable Nigerian flair. But, as with any spice, make sure you use it in moderation. An overdose of Pidgin can be overwhelming, and not everyone might understand it.
Maraji is an Instagram sensation who expertly blends Pidgin English with comedy, making her content relatable and hilarious to a broad audience.
- The Art Of Storytelling
We Nigerians are natural-born storytellers. Share stories that resonate with your audience, stories that they can relate to. Infusing your content with stories can forge an emotional connection with your audience.
Just like Ikorodu Bois, who brilliantly tell stories in a unique way by recreating movie trailers and music videos using household items. Their creative content is not only entertaining but also showcases the power of storytelling.
- Tech Friendly Content
Not all Nigerians have access to high-speed internet, so it’s crucial to keep this in mind when creating content. Optimizing your content for slower connections can significantly extend your reach and impact.
- Engage And Listen
Lastly, never underestimate the power of engagement. Respond to comments, answer questions, and truly listen to your audience. Nigerians appreciate it when you show you care about their thoughts and concerns.
Lasisi Elenu, the Instagram comedian, effectively engages with his audience by responding to comments and addressing their questions, highlighting the importance of interaction in content creation.
In a nutshell, with determination and creativity, you’d create content that not only captivates but also resonates on a personal level.
Always check Medialy for more updates and tips.
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