We’re in the era of digital evolution people, and keeping up with the cool kids on social media is your golden ticket to relevance, because mastering the art of social media marketing is practically a survival skill at this point. So get ready to learn about social media’s ins and do away with the old.
- TikTok is sneaking up to steal the social media crown
TikTok gained popularity when the world was forced to sit at home because of the coronavirus, bake banana bread, and hop on dance challenges. Now, it’s one of the biggest social media platforms in the world. Who would have thought that major companies would now be struggling to grow their accounts on a platform that was once dubbed the ‘dance app’? Certainly not me! Anyway, if your brand or business doesn’t have a TikTok account, what exactly are you doing?
- Short-form videos are the way to go
One con of living through the digital age is how short most of our attention spans are. There was a point when people went on YouTube to watch 15-minute edited videos of a two-hour movie. And then TikTok brought about 15-second videos, then Instagram Reels came about, and now YouTube shorts. It’s all just a never-ending cycle of which social media apps can grab your attention in the shortest time.
As a creator or brand, you must churn out lightning-fast content that still relays whatever information you wish to pass. So, the shorter and more entertaining your video content is, the better your chances of breaking into the market.
- Micro Influencer marketing is continuously on the rise
You’d think that most brands would choose to hire celebrities to represent them, but that’s far from the truth. Micro-influencers are taking all the social media marketing business. These micro-influencers with a few thousand or tens of thousands of followers are the ones usually best for business because their followers trust them. They are the ones who can convince you that a particular skincare brand is the way to go or to go on a water fast for one week. All in all, if you want your business to bloom, hire a micro-influencer today.
- AI is in
This is one of the most popular trends as we speak. Even my grandma, who doesn’t know anything about digital media, knows a little about Artificial Intelligence and how it’s taking over everything! AI helps social media marketers in many ways, like personalising content, automating customer responses, and more. So, instead of trying to villainise AI, it’s best to hop on the bandwagon and use it to grow your brand.
So these are just a few of the top marketing trends on social media that can take your page from bland to being a buyer’s dream. Sure, it can all feel overwhelming, and we all want to go back to the days when we only had to poke people on Facebook to have their attention. But in the meantime, it’s best to embrace this ever-changing trend.
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