So, guess what? They’ve done the Christmas ad rankings, and turns out, Aldi‘s ‘Kevin and the Christmas Factory’ featuring our carrot friend Kevin is rocking the charts. Yep, the fifth year in a row! Kevin’s got more stars than a night sky, hitting a 5.9 score – it’s practically a Christmas miracle.
And in the blue corner, we’ve got Coca-Cola‘s classic ‘Holidays are Coming’ ad. You know, the one that makes you want to grab a Coke and pretend it’s snowing outside, even if it’s 30 degrees.
But hold up, there’s a twist! System1 and Kantar are a bit like those reality show judges who can’t decide on a winner. System1 gives Aldi the crown, but Kantar says Coca-Cola‘s still the champ. It’s like the Battle of the Christmas Titans, y’all.
Other players in the game include Amazon‘s ‘Joy Ride,’ The Works’ ‘Unwrap Real Value Gifts,’ and M&S Food’s ad with Dawn French’s fairy – all scoring a 5.9 too. Even the singing oven gloves from Morrisons made it to the top league. Talk about festive fame!
Now, let’s talk laughs. McDonald’s ‘Fancy a McDonald’s this Christmas’ campaign had folks rolling on the floor. It’s up there with the top 2% of the UK’s funniest ads, making a quarter of Brits laugh out loud. Looks like someone at McDonald’s has a PhD in jokeology.
And get this – Christmas ads this year are like the Avengers of advertising, delivering a whopping 67% improvement in effectiveness. That’s like going from a scooter to a rocket ship, right? Compared to last year when Christmas ads were in the “bottom 16% of all ads,” this year is basically the superhero comeback we all needed.
So, what’s the secret sauce to success? According to the ad gurus, it’s all about consistency. Brands sticking to their familiar characters like M&S Fairy and Kevin the Carrot are winning big. It’s like the sequel that’s sometimes even better than the original. So, in the battle of new vs. old, the old dogs are still ruling the yard.
- Coca-Cola and Aldi’s Christmas Ads Ranked Most Effective Of 2023 - November 24, 2023
- Seven Steps To Build Your Social Media Presence In 2024 - November 23, 2023
- Binance CEO Steps Down, Handing The Crypto Torch To Teng - November 23, 2023
Other Articles
Kanayo O Kanayo Takes on Lead Role in Showmax’s Upcoming Series ‘Agu’
Seven Steps To Build Your Social Media Presence In 2024
No Comment! Be the first one.