Coca-Cola, the big beverage company, is doing a bit of a shake-up. They’re saying, “See ya!” to their Aha Sparkling Water in the United States. But don’t worry, if you’re up in Canada, you can still get your Aha fix.
Why the change? Well, it turns out Coca-Cola thinks that people in the U.S. might like a different kind of bubbly water, they’re putting their hopes on Topo Chico.
Aha Sparkling Water, which Coca-Cola started a while back to compete with drinks like LaCroix and Bubly, wasn’t doing as well as they hoped. Sales are kind of going downhill, especially this year. Sales dropped by a big 42%, which is like going from hot to not.
But the sparkling water world is pretty crowded. It’s like a big party where everyone’s trying to be the coolest kid. There are other brands like Polar, Spindrift, and Waterloo, all in the mix. Aha came after Coca-Cola’s previous sparkling water, Dasani Sparkling, which didn’t work out in 2019.
When Aha first came out in 2020, Coca-Cola was like, “Hey, we’ve got eight flavors, and a couple even have caffeine!” They spent a bunch of money on ads in 2021 and 2022. But this year, they dropped the caffeine drinks and got kicked out of a big grocery store called Publix.
In the world of sparkling water, LaCroix is still the popular kid, with 14% of the sales. Bubly, which PepsiCo started in 2017, has 7.5% of the market. Aha? Well, it’s got a small 1.9% piece of the pie.
But don’t worry, Coca-Cola isn’t crying into their soda. They’re pretty excited about Topo Chico, which they bought in 2017. They even teamed up with the folks who make beer, Molson Coors, to make Topo Chico Hard Seltzer. They also just introduced Topo Chico Sabores, which is sparkling water with fruit juice and herbs in three yummy flavors.
Coca-Cola doesn’t have a set plan for when things will happen, but they’re hoping Topo Chico will become a super big deal, like making a billion dollars in sales. It’s all part of their “go with the flow” plan in the ever-changing world of drinks.
So stay tuned, because Coca-Cola’s got more tricks up their sleeves.
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