Chivita hosted their 5th annual Chivita World Juice Day event at the Queens Park Event Centre in Victoria Island, Lagos. The event had the theme of “Promoting Fruit Juice Consumption.”
A study by Global Data Compass in 2022 revealed that fruit juice consumption in Nigeria is notably lower than in many other African countries and the rest of the world. This year’s theme aimed to raise awareness about this situation and educate consumers about the various benefits and ways to incorporate fruit juice into their daily diets.
Bose Ogunyemi, Senior Brand Manager at Chivita and Capri-Sun, CHI Limited, emphasized Chivita’s commitment to promoting fruit juice consumption as a vital aspect of health and wellness.
The event featured engaging activities, including a panel discussion with notable guests like Alexandra Asogwa, a former Big Brother Naija Housemate, a registered dietitian Tito Ipinmoye, and a Celebrity Mixologist Victor Ogugua. The discussion highlighted the nutritional benefits of fruit juices and their role in daily hydration. The event also showcased the range of Chivita juice variants and provided creative recipes to inspire consumers to include fruit juices in their daily routines.
The event was attended by juice enthusiasts, Nollywood actors, lifestyle influencers, and content creators, making it a memorable and informative gathering.
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