2023 has been a year of nationwide inflation and a lot of Nigerian and international brands left the market this year. But Nigerian entrepreneurs remained resilient and focused on expanding their businesses to overcome all the economic hurdles.
Here are some products that launched in Nigeria in 2023:
Terra’s Jollof Seasoning Cube
This new seasoning cube launched in Nigeria in 2023 and it offers customers the convenience of having flavourful jollof seasoning in a cube.
Golden Penny’s Chocolate Spread with Cocoa and Mayonnaise
No Nigerian product have done what the Golden Penny Chocolate spread did in the market. This spread has a mix of cocoa and mayonnaise, and its unique blend signifies an innovative approach.
FrieslandCampina WAMCO’s Pap
Yes, you heard right. This is packaged pap. Getting the FrieslandCampina WAMCO’s Pap is a great way to have a quick, easy breakfast on the go.
Devon King’s Butter
For a while, Blue Band has been ruling the Nigerian market until Devon King’s butter came along. This newcomer aims to attract customers looking for premium butter options.
Arla’s Mayonnaise
A mayonnaise brand that has come to compete with Bama. Arla likely ventured into the mayonnaise segment with the goal of offering a premium alternative to existing products, placing a strong emphasis on both flavour and high-quality ingredients.
Fayrouz’s Apple & Watermelon Flavour and New Look
Striving to rejuvenate consumer interest, Fayrouz is back in the market and it’s looking bigger and better. With the aim of attracting customers with the new look and taste, we believe Fayrouz would be in the market for a long time.
FirstBev’s Surge Energy Drink
Proudly positioned as a revitalizing energy source, navigating the fiercely competitive energy drink market, our focus is on reaching consumers in pursuit of vitality and refreshing experiences.
These are some of the products that came into the Nigerian market in 2023. Which one are you most excited for?
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