Kanye West, the famous American rapper and businessman, made a lot of money in just one day, reportedly earning a record $19 million. He did this without spending any money on advertising. Kanye posted an ad from his iPhone and shared the news on social media, saying that his Yeezy brand’s merchandise sold a lot.
In a message conversation with his chief of staff, Kanye said that the Yeezy website got almost 300,000 orders, making $19.3 million in total. People bought items like the Yeezy Pod and One Box T-shirt, which are related to his new album, Vultures.
Kanye is known for being creative and doing things differently when it comes to marketing. He joked about his ad strategy, saying they didn’t spend any money on the actual commercial because they used it all on getting the spot during the Super Bowl.
At the 2024 Super Bowl, Kanye showed a unique Yeezy ad. It was a short video he recorded himself on his phone. In the video, he was in a car, talking about his website while wearing new dentures.
This year’s Super Bowl had a lot of viewers, reaching 123.4 million people on average. CBS Sports said it was the most-watched show ever, with 120.0 million people watching on CBS alone.
Kanye west way of advertising challenges the idea that you need to spend a lot of money to make something good. Even though he had some problems with Adidas, his Yeezy brand still sold a lot, making $437 million for shoes. Even after they stopped working together, Yeezy made another $374 million.
Kanye keeps making news with his creative projects and smart business moves, making Yeezy a strong brand in fashion and selling things.
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