Some Reasons why Brand Identity is Important

Creating a good brand identity is one of the first things you’ll need to do if you want your business to triumph. Brand identity isn’t just the makeup of your brand’s visuals, but it’s the very soul of said brand. It’s more than just a logo or a mere brand name; it’s the essence of how others perceive your brand

One question brand owners need to ask themselves when setting up their brand is: If your brand were a person, would you invite them to a party? Creating a brand identity is all about personalizing your brand and making it relatable to your target audience. So here are a few reasons why brand identity is essential.

It gives your brand personality

Your brand needs to have a certain personality that draws people to it. Identity design is essential, and it helps set the tone for your brand. So make sure your logo looks good, and everything else does, too. Just like your favorite playlist sets the mood at a party, your brand identity sets the tone for your brand’s message.

2. Build a loyal fanbase/following

It’s popularly known that it takes five to seven impressions for customers to recognize your brand. A strong brand identity is like a catchy tune that sticks in their heads, making your business the go-to. The more memorable your brand is, the more people will remember they need your services.

3. Creates consistency

You have to be consistent with your brand identity for it to stick. This way, you’ll have the same identity all over your brand’s social media pages. When you’re consistent with your brand identity, people can tell your brand from other brands. If your brand has a distinct perfume—every sniff, and they know it’s you!

4. It shows commitment

Being consistent with your brand identity shows a great deal of commitment. When you invest in your brand identity, it shows how committed you are to that brand, and trust me; everyone would be able to tell.

It’s hard to stand out as a small business owner with the whole influx of brands off and on social media. So, if you want to stand out from other brands, you’ll need to ensure you build a strong brand identity. So make your brand fun, unique, relatable, and definitely one that would be invited to a party.