So you want to jump on the TikTok bandwagon and use it for marketing? That’s a wise decision because TikTok is like the sizzling hot potato of social media right now. And contrary to belief, TikTok is not only for the Gen Z crowd. In fact, almost 38% of TikTok users are over 30. So, if you think TikTok is just child’s play, you’d have to think again. You can take your marketing game to the next level with these few simple steps:
- Step 1: Set up a TikTok Business Account
To kickstart your TikTok marketing journey, you’d have to set up an account first. Just download the TikTok app, sign up with your email or phone number, and tap on the three little dots in the top right corner. Choose “Manage Account” and then “Switch to Pro Account.” Pick “Business” as your account type, and fill in your business deets.
- Step 2: Find Your Niche (Or Create One)
The TikTok scene is buzzing with unique vibes and different niches. Find your niche and sprinkle your content strategy with your own flavor. Are you a fashionista? Post yourself in some killer outfits. A foodie? Share your Jollof Rice secrets! Just be creative and do your own thing.
- Step 3: Embrace Trends As They Come
To truly make an impact on TikTok, you need keep an eye on what’s hot and trending, and figure out how to squeeze it into your content. Whether it’s a catchy song, a dance challenge, or a hilarious meme, jump on board and put your unique Naija spin on it.
- Step 4: Engage With Your Audience
This is the secret sauce for TikTok success: build a loyal and engaged audience. It’s not just about posting videos and crossing your fingers; you need to get in the game. Respond to comments, answer questions, and show your followers some love.
- Step 5: Collaborate With Other TikTokers
Partner up with fellow TikTokers and create some magic. It could be a dance-off, a duet, or a cooking showdown. Collaborations make you more visible, and visibility is your ticket to TikTok stardom.
- Step 6: Be Consistent
It might take time for you to be visible or make sales on TikTok but do not give up easily. Keep churning out content regularly. Remember, Rome wasn’t built in a day.
- Step 7: Be Authentic (or at least pretend to be)
Be yourself, or if you can’t, fake it till you make it (just don’t go overboard because we’re watching you). Show your human side – the wins, the losses, and everything in between. If your content is relatable, people would pay attention to you.
- Step 8: Do Not Forget Hashtags
Hashtags really work on TikTok to enable people discover you. Don’t slap them on, just integrate them into your content. You can use location-niche based hashtags like #lagosfashiondesigners to narrow the visibility to your locality or you can use global hashtags too.
- Step 9: Explore TikTok Advertising Options
If you’re ready to take your TikTok marketing to the next level, explore the advertising options available. TikTok offers different advertising formats – in-feed ads, brand takeovers, hashtag challenges, branded effects, and top-view ads. Use them to reach more of your target audience.
- Step 10: Analyze Your Insights
Pay attention to numbers like your views, likes, comments, shares, and follower growth. Use this data to see what’s popping and what’s flopping, and tweak your content strategy accordingly.
A good example of a brand that is killing it on TikTok is Duolingo, they create engaging and funny videos to keep their target audience hooked.
Most importantly, don’t forget to have fun! TikTok is all about creativity, laughter, and letting your inner goofiness shine. Always remember to stay true to yourself and your brand. By following this step-by-step guide, you’ll be armed and ready to take on marketing with TikTok.
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