How to Use Search Engine Marketing for your ads

How to use Search Engine Marketing for your ads, Many practices are recommended in Search Engine Marketing strategies.

Here are few of them.

Search Engine Optimization(SEO)

Search Engine Optimization are of two features, which is On-Page and Off-page..

On-Page SEO: On Page are all the techniques that you apply within your own website or your page.

The production of quality content, a fast and optimized site for various platforms, the meta description of your post, and the URL you use are some examples of On Page.

While Off-Page SEO includes all the techniques that have to do with your site’s connection with the entire internet environment.

These actions are performed outside your website.

Examples are Link building, Guest post, Campaign and partnership actions

Link building: Link building is establishing a network of internal links between the pages of your site to improve the ranking on google because Google will read all pages as one thing.
Guest posts: This the publishing of your brand content on blogs and websites of other brands, to strengthen both domains.
Campaigns and partnership actions: More like guest posts, the goal is to strengthen both domains. In these actions, you can launch rich materials in partnership with the other brand or develop cross-media actions.

If you want to succeed in your strategy you have to follow some good practices, like:

Use the concept of long-tail, that is, specific keywords. Very specific search terms tend to have a low volume of searches and competition.
Never take advantage of non-recommended techniques, the so-called Black Hat. That is, practices of repeating keywords, titles that do not match the content, etc.
Analyze data collected by Google analytics regularly and make changes to your articles, posts, and ads.
Do not forget to use calls-to-action in SEO strategies. Actually a good CTA can be the huge difference between the success and failure of your campaign.