How to build a memorable online presence for your brand, To build a memorable brand you have to infuse your personality and show up as authority.
Infuse your personality
Infuse your personality to your brand, This works on any social platform
Share with your audience a behind the scene of your picture/video.
People connects easily with you when they feel they know and understand you as person hence personal brand.
Share your fears with them
Share your win and loss with them
All of this triggers emotions
It makes them feels like friends not just followers.
Building your brand online require a personal touch, not just a corporate facade.
Let them picture an interesting personality behind the brand you are not AI. People follow and connect with individuals online not businesses.
Position yourself as Authority
Build with authority and credibility on personal branding you holds the pencil to sketch and paint how you want to be perceived and seen.
Show up as an authority and solution provider to some certain problem.
When you build as authority people seek and pay for your offer without doubt because you are seen as professional and a solution provider.
When a skin care personnel tells you to use a product for your face you go ahead and use for face and not hand
That is because you believe in them and trust them as professional in that field.
It’s a default setting when you are professional at what you do people trust you and believe totally in your solution.
Authority in personal brand is basically the level of your professionalism in the field or industry.
This way your brand will be completely trusted and become memorable in the community.
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