How can I become a Brand Storyteller?

Do you think brand story telling is not for you?

Let’s find out In this article, I will be sharing important steps to help you discover/start a career in Brand Storytelling.

Brand Storytelling is a branch of marketing that involves using a narrative to connect brand with customers. By doing so, you are able to focus on linking what your brand stands for with the values that your customers share.

Before you decide to dive into the deep blue sea of Brand Storytelling, there are some important things you need to know about yourself, your skills and your interests.

It’s not going to be a smooth ride, but in the end everything will eventually make sense and you will remember and realize that you made a good decision. So, let’s get started and find out if Brand Storytelling is the right career path for you!

what is brand story telling

Brand Storytelling: Is an arm of marketing, Brand storytelling succeeds primarily because of effective marketing strategies that promote and communicate the brand’s narrative and values to its audience. So it’s beyond just telling story.

it is a powerful tool that marketers use in other to connect with their audience and build customer loyalty. It involves using a narrative to create an emotional connection between a brand and its customers.

In this blog post, we’ll discuss what brand storytelling is, the skills required to become a great storyteller, and the different types of brand storytellers. As you already know Brand storytelling is the art of using a narrative to connect a brand with its customers. It’s a way for brands to humanize themselves and build an emotional connection with their audience.

A brand’s story can be told through various mediums such as videos, articles, newsletter, social media posts, and blogs. The goal of brand storytelling is to create a long-lasting relationship between a brand and its customers. It brings about customer loyalty by creating an emotional connection with the brand. The story can be about the brand’s history, its mission, or even its customers.

The key point is to create a narrative that resonates with the audience. Skills Required to become a Great Brand Storyteller To become a great brand storyteller, one must possess a combination of key marketing skills. These skills include:

1. Writing: Writing is an essential skill for brand storytelling. It allows you to craft a compelling narrative that resonates with your audience.

2. Visual Storytelling: Visuals are a powerful tool for brand storytelling. They help to create an emotional connection with the audience.

3. Design: Design is another critical skill for brand storytelling. It helps to create a visual identity that aligns with the brand’s story.

4. Strategy: A brand’s story should align with its marketing strategy. It’s essential to have a clear understanding of the brand’s goals to create an effective narrative.

5. Storytelling: The art of storytelling is a crucial skill for brand storytelling. It involves knowing how to craft fictional stories that resonates and feel real Different

Types of Brand Storyteller

There are different types of brand storytelling and you can choose to be any of them

1. Product-led Brand Storyteller: This type of storytelling focuses on the features and benefits of the product.(It tells audience story that offer your product as a solution to their problem)

2. Story-led Brand storyteller: This type of storytelling involves creating a narrative that resonates with the audience.(It focuses on engaging audience with fictional stories they can relate to)

3. Growth-led Brand Storyteller: This type of storytelling focuses on the brand’s growth and evolution.( It takes audience insight ,quantitative data, combine with marketing and business goal)

You have to be narrative, it humanize brand and build customer loyalty Becoming a great brand storyteller requires a combination of key marketing skills.

Brand Storytellers Brand storytelling has become a popular marketing strategy in recent years. It’s a way to connect with consumers on a personal level and build a loyal followers.

I understand that you don’t write stories before now but then, there is always a first time and it starts from writing your personal story, writing/journaling your personal life experience(Memories, School, Event, Relationships)

Also you need to connecting with other story teller, this wiil help you get better at story telling. You can connect with story tellers on Linkedln, Instagram, Twitter(X),and Medium.

LinkedIn is a professional networking site where you can connect with people in your industry. It’s an excellent platform to find and connect with other brand storytellers. You can start by searching for relevant groups and joining them. There are many groups dedicated to marketing, branding, and storytelling. You can also use LinkedIn’s search function to find people who work in brand storytelling. -Subscribe to Newsletters Many brand storytellers share their knowledge and insights through newsletters.

You can subscribe to newsletters from experts in the field and connect with them through their content. It’s a great way to stay up-to-date with the latest trends and learn from others.

Twitter and Instagram are great for connecting with other brand storytellers. You can search for relevant hashtags and connect with people who use them. You can also follow influencers and experts in the field and engage with their content. Social media is a great way to build relationships with others and showcase your own work.

Medium is a publishing platform where people can read important, insightful stories on the topics that matter most to them and share ideas. It’s the most interesting story telling platform for me. Connecting with other brand storytellers is essential to growth in this field.

Remember, the key is to connect with people who have similar interests, values, and desires as you. There is a need for you to keep learning as Marketing is a constantly evolving world. There’s always something new, innovative, and different per time. And if you snooze on it, you lose relevance.

You have to learning user behavior and how it changes. You need to keep up with new industry trends. There will be new tools, and you need to learn how to use them. It’s a never-ending cycle.

Tell your story

What is your story?: Telling your story is so important if you want learn faster and become better at it .A lot people wait till they become experts at something before they start talking about it or sharing their processes, but true marketers and, by extension, storytellers knows you share as you move.

You learn something today, you share it tomorrow. You succeed at something today, you share the process tomorrow.

In this journey documentation is must, There are a many ways to document your journey and your process apart from writing them in your personal note pad, you can create a blog, you can write articles on Medium or LinkedIn, you can do an IG live, host a Twitter Space, create a YouTube channel, post content on social media, and so much more.

As an aspiring brand storyteller, it is vital to write about the things you’re learning and your experience along the line. Your experience will always be different from mine though it can be similar, but then someone would relate to your experience more than they would relate to any mine.

You have to use yourself to practice the storytelling you’re learning. The benefit of this is that it results in building a credible personal brand. This will help the right hiring managers find you and will also help you connect with other brand storytellers like you.

Feel free, don’t hold back in sharing your thoughts/perspective on trending issues, your struggles and your results as you go on this journey, Share on Twitter, LinkedIn, or Instagram.

Sharing your journey as you learn not only helps you build your personal brand but also helps others who are on a similar path to learn from your experiences.

Now do you think brand storytelling is for you?

If you’re passionate about Marketing and the digital space, if you are willing to learn and share your experiences, then YES, it is

Remember, it’s not about being an expert; it’s about sharing your journey and your process as you learn. Keep documenting your journey, keep learning, and you’ll find success in brand storytelling.

Drop a comment if you enjoy this article and if you think brand story telling for you.