I’m sure we all know of the period when we kept hearing that the popular drink La Casera contains bleaching chemicals. La Casera’s response? Crickets. They decided to play hide-and-seek with the public. A baffling choice, as if they thought the rumours would just vanish into thin air.
And then, after a couple of months, the drink brand fell off because they failed to address the rumours going around then. This is an example of bad crisis management.
So here are some ways you can save your brand and avoid bad crisis management. Some points may be more ridiculous than the last, but trust us, it has been tested and trusted.
Expect the unexpected
In a world of social media and extremely sensitive people, you should be prepared for anything and everything. One minute, you’re enjoying a funny meme online, and the next minute, one small mistake that your brand made has turned into a viral sensation.
Someone once asked me, “Why did your brand post that picture of a cat that looks like your CEO?” I told them it was just a coincidence. But that simple act stirred up a storm on social media. People were upset, as if it was a stolen presidential ballot box. So you have to be ready to diffuse any situation.
The Art of the Speedy Apology
This step is more popular amongst YouTubers and influencers. They have a knack for saying the most outrageous, eyebrow-raising things, and as soon as they start getting dragged, you can bet your last fifty naira that they’re going to pull out the emergency apology card.
Before we open and close our eyes, they’ve set up a ring light and started a live where they are crying and apologising, with snot running down their nose. We all know it’s fake, but it’s pretty effective. So learn to apologise quickly and effectively like a pro; after all, you never know when you’ll need to fake-cry your way out of an online pickle!
Embrace Humour
Humour are the currency of the internet, which can get you out of anything and everything. When you’re dealing with a brand crisis, instead of being uptight and resolute, show that your brand can laugh at itself, and soon the internet will join in. Remember, laughter is the best damage control.
So, for more in-depth ways to handle PR or brand crisis management, you can check out our article via this link.
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