When you have a brand that aims to offer services to your customers, you’ll need to have an identifiable brand identity to make your brand stand out from the rest. When most people think of a brand, what conjures up in their mind is a name and a logo. For instance, when you think of Jumia, you think of a yellow logo and the floating star. But because Jumia is a well-established brand, you think of more than just the logo. You think of an online marketplace, and you also think of Jumia food. This is exactly what good brand identity is.
Brand identity is simply the collection of multiple elements that a company creates to portray the right image to its customers. Your brand identity is what makes you instantly recognizable to other individuals, specifically customers.
How to develop a strong brand identity (A step-by-step guide)
- Find your niche
You’ll need to find your niche and know where you belong to in the diverse world of products and brands. When you’re doing different things all at once, it can get pretty confusing to your target audience, and you won’t even know who your target audience is. To shoot and score, you have to aim properly. If not, you’ll keep shooting forever.
2. Understand your audience
Finding your niche and where you fall is one thing, but understanding the specific audience in that niche is another thing. You’ll need to make sure you tailor your products and services to fit that specific audience’s needs so that they’ll be able to patronize you. This is where you make a persona graph and do proper research before moving on to the next step.
3. Develop a standard brand design
You’ll need a logo or a certain typography(font) that would make your brand stand out or a design that fits the brand tone you’re going for.
4. Create a brand story
You can use the power of storytelling to forge a deeper emotional bond with your customers. Narrate your brand’s journey, its core values, and the mission you wish to carry out with brand activities. This narrative is not just a recounting of facts; it’s an opportunity to infuse your brand with personality and purpose. So, to create a stronger brand identity, make sure you create a brand story.
5. Adapt and evolve
To properly build a brand, you’ll need to stay updated with the latest trends, technologies, and changes within your niche. Ensure you stay on trend with whatever social media trends are relevant and appealing to your audience.
In a nutshell,
Having a brand identity and staying consistent with it is very important if you want a strong brand. The steps above would aid you in properly building up your brand.
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