Social media experts often argue: is it better to have tons of followers who don’t really care, or a smaller group who are super interested in your stuff? Both have pros and cons, but let’s see which is better in the long run- a big follower count and engaged audience.
Lots of Followers
With a big following, your content can reach a wider audience. This helps people learn about you or your brand. A large following can make you seem like an expert or influencer. This might attract brands who want to work with you.
Another benefit to a big audience is you might get more opportunities to advertise for brands or sell your own stuff. A large following also shows people you’re popular and trustworthy. This can attract even more followers.
Smaller, Engaged Audience
A smaller, but more engaged audience is more likely to chat with you by liking, commenting, and sharing your posts. This builds a community and makes you feel closer to your followers. We forget to hard that when your followers are really interested, they’re more likely to trust your recommendations and buy things you suggest. This can be great for businesses.
Even though you might have fewer followers, the ones you do have are super interested. This means they really care about what you post and are more likely to do what you suggest. With a smaller, engaged audience, you can build real connections with your followers. You can learn what they like and what problems they have, so you can make content that helps them even more.
The Bottom Line
While both big followings and engaged audiences have advantages, experts mostly agree: a smaller, highly engaged audience is better in the long run. Sure, a big following can give you a head start, but a smaller, engaged group gives you stronger connections, more sales, and real friendships. On social media today, quality connections are better than just having a lot of followers.
The Perfect World
The best situation is to have both a big follower count and an engaged audience. Focus on building a loyal group of followers who are really interested in what you do, while also trying to reach new people and grow your audience. By focusing on quality connections and building real friendships with your followers, you can succeed on social media in the long run.
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