We’ve all been there, haven’t we? That moment when you send a text to the wrong person or hit “reply all” on an email by accident.
Well, even the biggest companies and celebrities aren’t immune to those cringe-worthy moments. So, let’s take a stroll down memory lane and revisit some unforgettable social media fails that made us all collectively facepalm.
- McDonald’s Twitter Mishap
Imagine the fast-food giant McDonald‘s accidentally tweeting: “Black Friday **** Need copy and link****.”
It was like witnessing someone scrambling to put together a puzzle during a live broadcast. It was like a fast-food version of a panic attack. Of course, the internet didn’t let this one slide. Even Wendy’s dragged them.
- American Apparel’s Misguided Hurricane Sandy Sale
In the midst of Hurricane Sandy’s havoc, American Apparel thought it was an excellent time to promote their online sale. They sent out an email blast with the subject line: “In case you’re bored during the storm…”
Yup, facepalm-worthy indeed. The social media manager probably still hasn’t lived this down.
- The Time the U.S. Department of Education Misspelled W.E.B. Du Bois
When the U.S. Department of Education attempted to pay tribute to civil rights activist W.E.B. Du Bois, and they misspelled his name as “DeBois.” Oops! The lesson to learn here? Spellcheck is your best friend, especially when you’re dealing with iconic historical figures.
- DiGiorno’s Hashtag Mishap
When the hashtag #WhyIStayed was trending, related to domestic violence, DiGiorno decided to jump on the trend with the tweet: “You had pizza.”
Ouch! They didn’t realize the serious and sensitive nature of the hashtag, and the internet reminded them of that with a facepalm and a serious scolding. The manager had to take the post down and apologize.
- The British Airways Accidental ‘F* You’ Reply
Sometimes, the auto-correct feature can be your worst enemy. In this case, British Airways accidentally replied to a customer’s tweet with “F*** You. Sorry for the delay!” Oops, they forgot to proofread.
Let’s just say, that apology didn’t quite cut it.
- The KitchenAid Political Gaffe
During a presidential debate in 2012, an employee managing the KitchenAid Twitter account mistakenly posted a tweet about President Obama’s deceased grandmother, thinking they were using their personal account.
KitchenAid quickly apologized, but the damage was done. It’s a reminder to always double-check which account you’re posting from!
- Cinnabon’s Well-Meaning Tribute to Carrie Fisher
After the passing of beloved actress Carrie Fisher, Cinnabon tweeted a picture of Princess Leia with a Cinnabon as her hair and the caption: “RIP Carrie Fisher, you’ll always have the best buns in the galaxy.” While their intentions were kind, the timing and the pun weren’t appreciated by everyone.
These facepalm-worthy moments remind us that we’re all humans, and we can make social media blunders. We’ve all been there, but we can learn from these very human mistakes. So next time, before you hit that “post” button, check again and again to be sure.
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