What is the Relationship Between SEM and SEO

What is the relationship between SEM and SEO? When you have a question, and no one around you seems to know the answer, What do you do?

You rush to google or any other internet search engine like Bing, Yahoo, You tube for an answer

In this case, SEM (Search Engine Marketing),is a set of techniques that aims to use these engines for brand promotion on the Internet.

SEM is divided into two parts.

1. SEO, which aims to generate more organic traffic for a particular domain.

2. Sponsored links, This are the ads that are pop up on Google and other platforms when you search for a particular thing.

This involve strategies such as keyword searches and other techniques that are shared with SEO

Also they involve the analysis of public segmentation and strategies more closely aligned with the purchase of traditional advertising media. SEM is like a canopy that has SEO and other techniques which helps the brand visible and positioning in major search engines.

Search Engine Optimization(SEO)

Search engine optimization gathers the strategies that involve the optimization of sites, blogs, and pages to rank well in search engines and consequently, attract more visitors to your website or page.

For instance: Let’s say you are working on the keyword “Pregnancy” in your strategy, and that this keyword has about 10,000 searches monthly

One-third of this number, is 3000 plus clicks will go to the page ranking first on Google. The rest of the clicks will be divided among the other results, with the first result overwhelming majority of total clicks.

Why is SEM important?

There is no doubt that search engines make up a considerable portion of all traffic generated on the Internet.

Over 8.5 billion searches are performed on Google daily. You can imagine the potential of this tool when talking about business.

Search engines are, above all, information platforms and, as such, serve as a foundation for users’ questions.

They encourage creating content on the web, bringing as much knowledge as possible to the Internet user.

Google being the largest online advertising platform in the world, it is also recognized for its effective business model, which aims to generate profitability for the company’s continuous searches and offer a good user experience.