Why is Story Telling Important in Marketing? Basically story telling is sharing a past event, or situation,
It’s what makes your brand stick to customers mind, telling story grabs attention of everyone including people who don’t want to listen.
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Story telling
First I need to know that story has been happening for a really long time, even before books and TV or social media existed.
Story telling is when you use words to take others on adventures in their minds. They make up stories that make people feel things and think about stuff.
In today fast-paced world, where the internet is full of noise the fastest and most effective way to grab people attention is to tell story.
Narrative Technique
We believe stories are one of the most power tools available.
Narrative techniques are the tools storytellers use to make their stories interesting.
You have to detailed about your story which include characters in the story, where it takes place, and what happens in it.
It teaches us a new idea
Have power to drive change
It persuade and connect much deeper into our psyche as we attach to the on an emotional level
If well used it make the stories more exciting and memorable.
The Crucial Role of Storytelling in Marketing
In marketing, storytelling is super important, because it connect with your message with your audience.
We not only absorb the information but feel the emotion, which influence our buy decision.
Every ads or post is a chance to tell a story that makes people feel something and want to buy what’s being sold.
To make good marketing stories, it’s important to record your brand journey, and also understand how to use basic storytelling tools, like characters and plot twists.
It could be fiction story or the brand reality(narratives of past event or situation)
Processing the meaning of the story transforms us into emotional state, makes us feel empathy, happy, embarrassed or even pain as if it were own.
By using these tools well, marketers can make ads and posts that grab people’s attention and make them want to buy the product.
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