5 Important Social Media Strategy for Every Brand

This are important strategy every brand should to know before going around posting on our social media, it is the best to know and understand know this.

It works for every brand any kind of bussines

Know our audience

You need to know your audience, and that means it would be easier to understand their interests, challenges and content preferences.

Have a defined brand personality

I believe that this is something we’re seriously lacking in all of our social media platforms. We need to have a set brand personality and identity so that when someone sees a post from us, they can easily identify that before even checking the brand that posted.

Stay on trend

Staying relevant on social media is not easy because so many brands are doing the same thing as you and they try to stand out as much as possible. You need to stay updated with trends and challenges and even integrate these trends into your content strategy.

Measure performance once in two weeks

Waiting till the end of the month to track social media performance may be too late. You can measure the progress of our social media pages once every two weeks to see if our strategy is working and which content our audience would like to see more of.

Interactive polls and quizzes

Quizzes are fun, and growing up, there were times I would stay on the Buzzfeed website for hours on end, answering ridiculous questions that were asked. This is a great way to get to know your target audience and even personalize you as a brand. You can ask funny questions and ask them to drop comment their experience.